Close the month
while you sleep.
acruee is an accounting firm built on agents. They categorise every transaction, reconcile every account, chase the receipts you forgot and prepare the close — then a qualified accountant signs it off. Around 40% below what you pay a traditional practice.
- Kept on the accrual basis
- Reviewed by qualified accountants
- Native to Xero & QuickBooks
March close · Northwind Studio
working — day 1 of 3
Categorising
Close checklist
- Match
Bank & card feeds reconciled
- Nudge
Receipts collected
- Close
Prepayments & accruals posted
- Close
Depreciation run
- Close
Revenue cut-off tested
- Brief
Management pack drafted
1 item for your accountant
R&D grant received in March — capital or revenue treatment? Routed to Priya, ACA, with the contract attached.
Plugs into the stack you already run
The gap
The maths stopped working.
There is a structural shortage of accountants, and it is getting worse every year. At the same time, the work small businesses pay for is overwhelmingly repetitive — the kind of work that does not need a human at all.
The answer is not another dashboard for your bookkeeper to log into. It is a firm where the mechanical work simply runs itself, and the scarce human attention goes only where judgement is genuinely required.
$500–5,000
per month
What a small business typically pays for bookkeeping and management accounts today.
~80%
of that work
Is mechanical: categorisation, reconciliation, accrual entries, month-end checklists.
Fewer
accountants each year
Retirements are outpacing new entrants across most developed markets. Capacity, not demand, is the constraint.
Same books. Completely different process.
The old way
- Records land in a shoebox at quarter end
- You chase your own receipts
- Close takes 15–25 working days
- Management accounts cost extra
- One bookkeeper, one bottleneck
- $500–5,000 a month
With acruee
- Feeds sync nightly — nothing is ever “late”
- Nudge chases them on WhatsApp until they land
- Signed-off accounts by the third working day
- Included, with plain-English commentary
- Capacity that scales with your transaction volume
- From $249 a month
The firm, in a box
Five agents. One set of books.
Each one owns a job a junior would otherwise do by hand — and does it every day, not once a quarter.
98% · consistent with 41 prior entries
- Learns your chart of accounts, not a generic one
- Uses supplier, memo, amount pattern and prior treatment
- Escalates anything under its confidence floor
The close
Three days, not three weeks.
Because the work never piles up. The ledger is current every morning, so month-end is a review — not an excavation.
Every night
The ledger keeps itself
Feeds sync. Sift categorises the day's transactions, Match reconciles what it can, and anything ambiguous goes on tomorrow's list.
Working day 1
The gaps get chased
Nudge messages you about the handful of items still missing paperwork. Close posts accruals, prepayments and depreciation.
Working day 2
A human takes the judgement calls
Your accountant reviews the exception queue — treatments, estimates, anything material or unusual — and signs the ledger off.
Working day 3
The pack lands
P&L, balance sheet, cash flow and KPI summary, with commentary explaining every material movement. In your inbox before the coffee.
Management accounts
Numbers that explain themselves.
Most small businesses get a trial balance and a shrug. You get the pack a $12k-a-month finance function would produce: what moved, by how much, and why — written in sentences you can forward to your bank or your board.
- P&L, balance sheet and cash flow, on the accrual basis
- Variance against last month, last year and plan
- Cash runway and working capital tracked every close
- Export-ready for lenders, investors and grant applications
Management pack · March
Northwind Studio Ltd · signed off by Priya R., ACA
Revenue
$0
+11.4% vs Feb
Gross margin
0.0%
−2.1 pts vs Feb
EBITDA
$0
+4.9% vs Feb
Cash runway
0 mo
+1 mo vs Feb
What moved EBITDA · $k
- New retainers+18.4
- Contractor cost — Atlas−14.2
- Payroll (annual uplift)−2.1
- Software rationalisation+1.2
- Other−0.6
Commentary. Revenue grew on two new retainers signed in February. Profit did not follow because the Atlas build absorbed $14.2k of contractor time against a fixed fee. The project completes in April; margin should return to ~64% from May.
Human in the loop
Agents do the mechanical 80%.
Humans do the part that matters.
We are not trying to remove the accountant. We are trying to stop paying one to type. Judgement is the scarce resource — so we spend it only where judgement is required.
A named accountant
A qualified human reviews the exception queue and signs your ledger off every single month. Not a chatbot with a disclaimer.
A confidence floor
Agents post what they are sure about. Everything below the threshold stops and waits for a person — silence is never an answer.
A complete audit trail
Every entry records who or what posted it, on what evidence, and what changed. Your auditor will find it dull. That is the point.
Always reaches a person
Priya R., ACA
Your reviewing accountant · 9 years in practice
Pricing
Roughly 40% below the quote you have.
Flat monthly fee, no hourly billing, no surprise invoice for a phone call. Cancel with 30 days’ notice and take your ledger with you.
Ledger
Books kept current, every day.
- Daily categorisation and reconciliation
- Receipt chasing on WhatsApp and email
- Xero or QuickBooks kept clean
- Quarterly accountant review
- Up to 400 transactions a month
Close
A real month-end, on the third working day.
- Everything in Ledger
- Full close: accruals, prepayments, depreciation, cut-off
- Management pack with written commentary
- Monthly accountant sign-off
- Up to 1,500 transactions a month
Controller
The finance function you cannot yet hire.
- Everything in Close
- Named accountant, on a monthly call
- Budget vs actual and 13-week cash forecast
- Board and lender reporting packs
- Unlimited transactions, multi-entity
Run an accounting practice instead? See per-client pricing for firms.
Questions people
actually ask.
Something not covered? Write to hello@acruee.com and a human replies.
A firm. You are not buying a tool to run yourself — you are engaging acruee to keep your books, and we happen to do most of the work with agents we built. You get a named accountant, a signed-off ledger and a management pack, the same as any practice.
Get started
Find out what your books should really cost.
Send us your last quote and your transaction volume. We will come back with a fixed monthly price, a close date you can diary, and an honest read on the state of your ledger.